SmarterSends Launches New Braze Features: Two-Way SMS and One-Click Retargeting
SmarterSends introduced two new features for the Braze platform—Two-Way SMS and One-Click Retargeting—to enhance local marketing capabilities. These tools allow franchise, field, and local teams to engage in real-time conversations with customers via text messages while also enabling quick re-engagement of existing customer lists without needing corporate intervention. The Two-Way SMS feature integrates replies directly into Braze's customer profiles, allowing local operators like store associates or advisors to respond effectively. The One-Click Retargeting tool simplifies the process for local teams to keep their contact lists active by enabling them to re-engage customers who haven't responded without creating new campaigns. These features expand SmarterSends' platform on Braze, now offering five communication channels: Email, SMS, Push, In-App, and Two-Way SMS. The tools are set for demonstration at FORGE 2026 in Las Vegas.
