Nissan Announces Strategy to Strengthen Japanese Production
Nissan has unveiled a new strategy aimed at revitalizing its operations in Japan by expanding product offerings across key market segments. The plan includes launching models such as the Skyline, Patrol, and a global B-segment car to attract both existing and younger customers. Nissan also aims to enhance cost efficiency, quality, and manufacturing competitiveness for vehicles produced domestically and exported globally. The company plans to restructure its manufacturing base by aligning production around vehicle families and site expertise while maximizing plant utilization. The Tochigi Plant will become a High Tech Hub for sports cars, electrified vehicles, and minivans, with the Kyushu Plant focusing on B- and C-segment models. Nissan aims to produce approximately one million vehicles annually in Japan. The strategy also emphasizes strengthening alliances with Renault, Mitsubishi, and Honda through greater coordination across product planning and technology deployment.
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