RFG Advisory Facilitates Merger of WFA and Volare to Create $750M Wealth Management Firm
RFG Advisory, a Birmingham-based registered investment advisor (RIA) platform nearing $9 billion in client assets, has announced the merger of two firms on its platform—WFA and Volare Wealth Advisors—to form WFA Volare. The new firm manages over $750 million in client assets and combines 16 advisors across multiple markets. Founded in 1997 (WFA) and 2022 (Volare), the merged entity focuses on retirees, high-earning professionals, women navigating financial transitions, and elite athletes. The merger is part of RFG’s broader strategy to support independent wealth advisors through resources while preserving their autonomy. The firm has also completed other recent acquisitions, including RVA Wealth Management earlier this year. Additionally, two more major mergers were reported: IAM Advisory joined Wealthcare Advisory Partners with $550 million in AUM and Bast Financial Group was acquired by OnePoint BFG Wealth for approximately $400 million. These developments reflect a growing trend of consolidation within the wealth management industry as firms seek to scale operations while maintaining flexibility. RFG, backed by Long Ridge Equity Partners, continues its expansion strategy through advisor-led mergers.
Topics: Advisory Firms Merger RFG Advisory Wealth Management