e.l.f. Beauty Senior Vice President Sells Shares Under Rule 10b5-1 Plan
Joshua Allen Franks, Senior Vice President of Operations at e.l.f. Beauty (NYSE:ELF), sold 5,512 shares on September 1, 2026 for a total value of $606,320 under an established Rule 10b5-1 trading plan. The transaction was executed automatically and is part of Franks' strategy to diversify his portfolio while adhering to SEC guidelines that separate insider trades from market conditions or company news. Following the sale, Franks retained ownership of 138,797 shares directly held in e.l.f. Beauty stock, representing a beneficial interest of approximately 0.24% and an estimated value of $14.65 million based on the weighted average price at time of transaction. The company's share price closed at $105.54 after the sale but had been trading higher during the execution at $110 per share, which was about 4% above that day’s close. e.l.f. Beauty operates with a market capitalization of approximately $6.3 billion and reported trailing twelve-month revenue of $1.8 billion alongside net income of $59.6 million.
Tickers: $ELF
Topics: Rule 10b5-1 plan SEC filing stock sale