Pura Vida Miami Appoints Donnie Upshaw as Chief People and Culture Officer
Pura Vida Miami, an all-day café with over 55 locations across six states and Washington D.C., has appointed Donnie Upshaw as its new Chief People and Culture Officer. In this role, Upshaw will lead the company's people strategy, focusing on talent development, leadership strengthening, employee engagement, retention, and organizational infrastructure to support national expansion. Upshaw brings extensive experience from his eight-year tenure at Wingstop in senior roles across operations and human resources during a period of significant growth. He joins Pura Vida’s expanding executive team alongside recent hires such as Chief Development Officer Andrew McCaughan and Chief Marketing Officer Bruno Cardinali, signaling the company's commitment to building long-term leadership capabilities. Co-Founder and CEO Omer Horev emphasized that Upshaw will help ensure the organization grows not just in size but also in culture and quality. His appointment is part of a broader strategy to maintain Pura Vida’s entrepreneurial spirit while scaling operations across new markets.
