EA Sports Uses AI for Announcing in NHL 27 with Permission from Voice Actors
Electronic Arts (ticker: EA) is incorporating AI-generated announcing into its upcoming video game, NHL 27. The feature has been developed with the consent of human voice actors John Buccigross and Darren Pang, who traditionally provide commentary for the series. This move aims to enhance gameplay by offering more dynamic in-game commentary that avoids repetition across scenarios. EA acknowledges using AI voices as a way to increase variety within the game experience. The implementation is seen as an innovative use of artificial intelligence technology tailored specifically for gaming environments where human-generated content cannot cover all possible situations due to logistical constraints.

Tickers: $EA