Duolingo Director Sells $1.5 Million Worth of Shares Amid Significant Stock Decline
William B. Gordon, a director at Duolingo (DUOL), sold 10,000 shares on September 8, 2026 for approximately $1.5 million under a pre-established Rule 10b5-1 trading plan. The transaction reduced his direct holdings by about 13%, leaving him with an approximate 0.15% stake in the company valued at around $10.02 million post-sale. The sale occurred as Duolingo's stock had declined by nearly 46% over the past year, reflecting broader market concerns related to short-term profitability and strategic shifts toward user growth. Despite this decline, the company reported a growing daily active user base of 58.7 million in Q2 2026, indicating progress on its long-term strategy. While Gordon's sale may raise investor questions about confidence in Duolingo’s stock performance, it is not considered discretionary due to being executed under an established trading plan designed to avoid insider trading concerns.
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