e.l.f. Beauty Senior Vice President Sells Shares via Rule 10b5-1 Plan
Joshua Allen Franks, Senior Vice President of Operations at e.l.f. Beauty (ELF), sold 5,512 shares on September 1, 2026 for a total value of $606,320 under an established Rule 10b5-1 trading plan. The transaction occurred automatically and is part of Franks' strategy to diversify his portfolio while adhering to SEC guidelines that separate insider trades from market conditions or company news. Following the sale, Franks retained ownership of 138,797 shares, representing a beneficial stake worth approximately $14.65 million at the time of the transaction and around $14.9 million based on subsequent pricing. The stock was trading near its one-year total return low point (-16%) but had recovered from a 52-week low earlier in June. The company, with a market cap of $6.3 billion, reported trailing twelve-month revenue of $1.8 billion and net income of $59.6 million as of September 2026.
Tickers: $ELF
Topics: e.l.f. Beauty insider trading SEC filing