Prime Video Launches 'Shop the Scene' Feature for In-App Shopping
Amazon has introduced a new AI-powered feature called 'Shop the Scene' on Prime Video, allowing users to shop for products featured in their favorite shows and movies directly from what's displayed on screen. The tool is designed to help viewers find specific items such as characters’ outfits or props by matching them with Amazon’s product catalog. The update also includes a new “Shop” tab within the X-Ray menu, making it easier for users to access shopping options while watching content. This integration aims to enhance user experience and drive in-app commerce through seamless interaction between entertainment and retail offerings.
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