Universal Music Group Launches AI-Powered Platform with ElevenLabs
Universal Music Group (UMG) has announced a new multi-year licensing agreement with ElevenLabs to develop an AI-powered platform that will allow users to create remixes, mashups, and other creative variations of licensed music from UMG's catalog. The initiative is part of the record label’s broader strategy in leveraging artificial intelligence for content creation and fan engagement. UMG has previously partnered with Udio on a similar project and entered AI licensing deals with Spotify, Nvidia, and Klay. This move follows recent developments such as Suno releasing an AI music model trained using licensed songs from Warner Music Group and BMG. ElevenLabs CEO Mati Staniszewski emphasized that the collaboration will enable artists to create new fan experiences while ensuring fair compensation. The platform is expected to remain distinct from ElevenLabs’ existing products, such as its Music API and ElevenMusic generator. Additional details about future product developments were not disclosed in the press release.
