Amazon partners with OpenAI to let advertisers run ads in ChatGPT
Amazon has partnered with OpenAI, allowing select U.S.-based brands to advertise within ChatGPT through a pilot program. This collaboration is expected to boost OpenAI's advertising business, which recently achieved an annualized revenue run rate of $1 billion. Amazon typically restricts access to its marketplace for external AI platforms but has been quietly investing in ads on ChatGPT and now leads as the top retail advertiser there. The partnership reflects a strategic shift by Amazon under CEO Andy Jassy toward recognizing the growing importance of conversational ad formats, particularly within chatbot platforms. Ad campaigns will be managed through Amazon's advertising platform while OpenAI controls delivery decisions. Ads in ChatGPT are expected to appear as text or images beneath responses. OpenAI reported 900 million weekly active users for ChatGPT earlier this year and has been expanding its ad offerings since February, initially targeting retailers like Best Buy.
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