Samsung Aims to Attract iPhone Users with New Foldable Phones Amid Apple's Market Entry
Samsung is working to attract iOS users to its latest foldable Galaxy Z Fold8 and Flip8 series as it faces competition from Apple, which recently launched its first foldable iPhone. According to Samsung, the global share of iOS switchers increased by 1.6 times compared to previous models, with 30% of U.S.-based Flip8 buyers switching from other brands. The company emphasized design improvements and enhanced user experience as key selling points for Fold8 devices. Samsung has also improved its Smart Switch feature to make it easier for iPhone users to transition to Galaxy phones by allowing wireless data transfer via QR code scanning, without requiring an app on the iOS device. Counterpoint Research forecasts Samsung will lead the foldable market with a 32% share in 2026, while Apple is expected to capture 25%, signaling significant competition ahead.
Tickers: $AAPL
Topics: Apple Foldable Phones Market Share Samsung Smartphone Switching Trends