Mondelēz International Shifts Biscuit Packaging in Europe to Paper Trays
Mondelēz International has replaced rigid plastic trays with FSC-certified paper packaging for over 115 biscuit products across eight brands, including Cadbury and Freia. This change affects more than 28,000 tonnes of cookies produced annually in Europe and is expected to reduce the use of virgin plastic by approximately 2,200 tons per year—around an 80% reduction compared to previous formats. The shift covers biscuit lines distributed across over 25 European countries such as France, Germany, Spain, and the UK. This initiative follows earlier packaging trials in the UK for Cadbury products like Heroes and Mini Fingers Biscuits Multipacks. Mondelēz Europe's biscuits packaging director emphasized that this transformation involved rethinking every layer of their packaging system. The move is part of a broader sustainability program aimed at reducing plastic use across bakery product lines, reflecting growing consumer demand for eco-friendly alternatives in the food industry.
Tickers: $MDLZ
Topics: Packaging Plastic Reduction Sustainability