Netflix Raises U.K. Prices Again, Continuing Its Streak of Annual Revenue Growth Despite Increases
Netflix recently increased the prices for all its subscription plans in the United Kingdom, with the ad-supported standard plan seeing the largest jump from £5.99 to £7.99 per month — a third more than before. The company has been systematically raising prices across global markets over the past decade and continues to report annual revenue growth despite these increases. Historically, Netflix's worst pricing move occurred in 2011 when it split its streaming-and-DVD plan into two separate services at higher costs, leading to a subscriber drop. However, even then, overall revenue still rose that year by nearly half and continued growing the following years. The most recent U.S. price increase also did not halt growth; management reported positive results in Q2 2025. The current concern lies with Netflix's ad-supported tier — its fastest-growing segment — as it now accounts for a significant portion of revenue, having surpassed $1.5 billion in the previous year and expected to double this year.
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