Cheapest Freight May Not Be Most Advantageous for SMB Shippers
ShipStation Global, formed by the merger of Auctane and WWEX Group, has launched its less-than-truckload (LTL) product to address gaps in freight management workflows. The company aims to provide small and midsize businesses with a single platform to manage all transportation modes—parcel, LTL, truckload, final mile, ocean, and forwarding—to improve efficiency and reduce delays that can cost millions. CEO Tom Madine emphasized the importance of data-driven carrier selection over solely focusing on low rates. The integration is part of broader growth plans in Europe, where ShipStation currently has a strong presence at both enterprise and micro levels but sees potential for expansion among SMBs. The merger was described as smooth due to complementary strengths from each legacy company. ShipStation’s platform now connects with over 400 parcel carriers globally and is expanding tools that help shippers understand market cycles, enabling better decision-making without requiring constant monitoring by smaller businesses.
Topics: freight tech LTL shipping shipping platform integration supply chain