MrBeast partners with Google in multi-year deal promoting Gemini AI and Fitbit
YouTube creator MrBeast has signed a multi-year partnership with Google to promote its Gemini AI, Google Health, and Fitbit Air. The collaboration will debut on September 5 with a video where MrBeast uses Gemini for survival advice during an extreme wilderness challenge across the jungle, desert, and Arctic. The deal follows MrBeast's recent milestone of becoming YouTube’s first creator to reach 500 million subscribers. Google also plans to feature him in broader Gemini campaigns. The partnership highlights growing efforts by platforms like YouTube to retain top creators through exclusive deals as competition intensifies with services such as Netflix.
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Topics: AI Google Health MrBeast YouTube Creators