Quad Graphics Targets Growth by Expanding into Direct Mail, Packaging, and Digital Marketing
Quad Graphics is shifting its focus from traditional print services to a broader marketing platform that includes direct-mail technology, packaging expansion, in-store retail media, and digital marketing. The company aims to return to year-over-year revenue growth by 2028 through these strategic initiatives. The firm plans to open a new folding-carton facility in Salt Lake City during Q4 of 2026 as part of its operational expansion. It is also enhancing postal efficiency and reducing costs with co-mailing assets, while integrating AI into production scheduling and creative processes. Quad expects $195 million in adjusted EBITDA for the year and continues to focus on debt reduction following over $870 million raised from asset sales since 2020. Quad's strategy includes leveraging data analytics across its services, with a platform covering more than three billion revalidated U.S. consumer data points. The company recently launched Direct, a full-service direct-mail agency designed to unify campaign execution and measurement.
Topics: direct-mail technology marketing platform strategy packaging expansion Quad Graphics