Apple Increases Subscription Prices for Apple TV and Apple One
Apple has raised subscription prices for its streaming service, Apple TV, to $14.99 per month or $119 annually from $12.99 monthly or $99 yearly. The price increase also affects the Apple One bundle, which includes iCloud storage and other services; it now costs $21.95 instead of $19.95. The move aligns Apple TV's pricing with competitors after adding significant content over time, including popular shows like 'Ted Lasso.' This follows a July price hike for Apple Music due to rising licensing costs. In its latest quarter, Apple reported services revenue of $30.7 billion—a 12% increase—though the unit’s gross margin declined slightly. The adjustments reflect ongoing efforts by Apple to adjust pricing in response to market dynamics and operational challenges such as foreign exchange headwinds.
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