Circle's USDC to become Premier League shirt sponsor for Chelsea FC from 2026
Circle Internet Financial, parent company of Circle (CRCL), has announced a partnership with Chelsea Football Club that will make its stablecoin, USDC (USDC-USD), the club’s principal partner and official front-of-shirt sponsor starting in the 2026/27 season. This marks a significant step for cryptocurrency adoption within mainstream sports, particularly at one of England's most prominent football clubs. The deal is expected to increase visibility for USDC among global audiences during Premier League matches and related events. It also signals growing institutional acceptance of stablecoins in high-profile partnerships beyond the traditional financial sector. The sponsorship aligns with broader trends showing increased interest from major brands in blockchain technology.
Tickers: $CRCL
Topics: partnership sponsorship sports stablecoin