Amazon makes Alexa+ free on Fire TV for all U.S. customers
Amazon has made its AI-powered assistant, Alexa+, available for free to all compatible Fire TV devices in the U.S., removing previous subscription requirements and making it accessible even without an Amazon Prime membership. The update includes features like conversational search, smart home controls, and personalized content recommendations powered by artificial intelligence. Previously priced at $19.99 per month for non-Prime users, Alexa+ is now automatically enabled on all current-generation Fire TV devices, including the Fire TV Stick, Cube, Amazon Ember TVs, as well as Hisense and Panasonic smart TVs with built-in support. This move aligns with broader industry trends of embedding AI into consumer electronics through mandatory software updates. Amazon reports that users are engaging more deeply with Alexa+, having nearly double the number of interactions compared to earlier versions. The company suggests this indicates a shift in how consumers use their TV, moving from passive entertainment toward active engagement via voice-controlled AI features.
Topics: AI Alexa+ Amazon Fire TV smart TVs