Personetics Integrates Plaid Open Banking Data to Enhance Customer Insights
Personetics has partnered with Plaid to combine open banking data from multiple financial accounts into a single integration for banks and credit unions. This collaboration allows institutions to access detailed customer transaction, liability, investment, and activity data through Personetics' AI models, enabling more personalized insights and recommendations delivered via existing digital channels. The partnership aims to provide customers with a 360-degree view of their finances within the bank's platform without needing external tools. This integration supports better financial decision-making for consumers while helping institutions retain deposits and identify cross-selling opportunities. Personetics' Engagement Builder can also leverage this data to create targeted campaigns around savings, debt management, or fee reduction. According to Personetics CEO Udi Ziv, open banking gives banks a real opportunity to understand the full scope of their customers’ financial lives beyond single accounts, which is key for long-term customer engagement and loyalty.
