Flipkart Enters India's Food Delivery Market with Bengaluru Launch
Indian e-commerce company Flipkart is set to launch its food delivery service in Bengaluru, according to a report. The rollout plans begin as early as August 15 and will leverage the government-backed Open Network for Digital Commerce (ONDC). Restaurant partners have confirmed that onboarding has already started with an initial commission rate of around 10%, significantly lower than existing platforms like Zomato or Swiggy, which charge between 16% to 30%. This strategy aims to attract restaurant participation and gain a foothold in the competitive market. Flipkart's approach includes using ONDC rather than building its own closed marketplace. The company plans an initial pilot phase before expanding nationwide. Ashish Vijayvergiya, former chief of staff to Flipkart Group CEO Kalyan Krishnamurthy, will lead this initiative. This move follows the rapid growth of Rapido’s Ownly service in Bengaluru, which has captured 7%–10% market share within months. The food delivery segment is expected to grow with more players like Flipkart entering it. The new service will be accessible via both Flipkart's main app and a dedicated application.
Tickers: $WMT
Topics: e-commerce Flipkart food delivery India market expansion