General Motors to Launch In-Vehicle AI Assistant Later This Year
General Motors plans to introduce its own in-vehicle artificial intelligence assistant later this year, designed for deeper integration with vehicle systems and customer needs compared to the Gemini AI from Google. The new GM AI will leverage conversational AI combined with OnStar data and GM-specific knowledge to offer features like predictive maintenance and personalized settings tailored to drivers' preferences. The system is being developed in collaboration with an unnamed large language model provider, aiming for more auto-focused capabilities such as vehicle telemetry and user customization options. Anna Santos, GM's director of product management for voice and AI/machine learning, emphasized the goal of simplifying ownership through a native assistant that understands both the car and its users better than general-purpose assistants. This move marks an expansion in GM’s broader AI strategy following earlier integration with Google Gemini this year.
