Central Garden & Pet Acquires Majority Stake in German Pet Treats Company Trixie
Nasdaq-listed Central Garden & Pet has agreed to acquire a majority stake in Germany-based pet treats company Trixie. The deal, which was not disclosed publicly for financial terms or valuation, will see the founder Bonnik Hansen and shareholders Dirk Jessen and Volker Haak sell their interests. Trixie, founded in 1974 and based in Tarp, supplies dog and cat snacks under its own brand to pet stores across Germany and internationally. Central Garden & Pet highlighted that this acquisition is a strategic move to expand its presence in the European market. The company's CEO Niko Lahanas emphasized Trixie’s strong retail relationships, logistics capabilities, and category expertise as key assets for growth. Trixie will retain its management team post-transaction, with Jessen remaining on board alongside other executives. The transaction is expected to close in the first half of Central Garden & Pet's 2027 fiscal year (ending September). The company reported $906 million in Q2 sales earlier this year.
Topics: acquisition Europe expansion pet industry