Martha Stewart Co-Founders AI Startup 'Hint' for Home Management
Martha Stewart has joined the co-founding team of a new startup called Hint, which offers an AI-powered app designed to help homeowners manage maintenance tasks and home-related data. The app provides insights on energy usage, soil quality, air quality, insurance claims, and more while also serving as digital storage for contracts and invoices related to property upkeep. The company pivoted from its original focus on decarbonization incentives in 2024 after realizing broader potential in the home management space. Stewart is described as a hands-on co-founder with equity stakes who actively contributes her expertise, particularly around branding and content accuracy. The app uses public data to build user profiles based on their property information and integrates AI for personalized maintenance schedules. Hint aims to become an essential tool by combining real-world problem-solving capabilities of AI technology with Stewart’s decades-long experience in home management.
Topics: Artificial Intelligence Home Management App Martha Stewart Startup Launch