P.F. Chang’s Promotes Patrick Benson to Director of Marketing Communications
P.F. Chang's has promoted Patrick Benson to the newly created role of Director of Marketing Communications, reflecting its continued investment in a modern marketing strategy following one of its most successful years. Benson will lead public relations, corporate communications, influencer strategy, and social media as part of this new department. In his previous roles at P.F. Chang's, Benson oversaw high-impact campaigns that generated over 200 million video views and $11 million in earned media value through partnerships with more than 100 creators. These efforts contributed to strong sales performance for the brand during key events like Lunar New Year and Summer in Tokyo. Benson brings over 15 years of experience from major entertainment and restaurant brands, including NBC, FOX, CBS, and El Pollo Loco. His appointment is seen as a strategic move to strengthen P.F. Chang's cultural relevance and business impact through integrated communications.