Cracker Barrel CEO Steps Down Amid Logo Controversy Fallout
Julie Masino is stepping down as Cracker Barrel's CEO after nearly three years in the role, following a period of controversy over the company’s decision to change its long-standing logo. The backlash included criticism from U.S. President Donald Trump and other conservatives last year. In response, Cracker Barrel reverted to its original branding and abandoned plans for modern store layouts. Masino will remain with the company in an advisory role until October 9 before departing entirely. David Deno, a seasoned restaurant industry executive previously CEO of Bloomin' Brands, has been named as her successor. The stock dropped nearly 52% last year but gained over 100% so far this year; it fell about 4% following the announcement. Cracker Barrel recently divested part of its Maple Street Biscuit business and expects to exceed core profit forecasts for fiscal 2026, signaling a potential recovery.
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