Insurance Industry Expands Use of AI Beyond Underwriting
According to a recent poll conducted by GlobalData in Q3 2026 across Verdict Media sites, the insurance industry is broadening its perception and application of artificial intelligence (AI) beyond underwriting. While underwriting and risk profiling remain the most impacted area—selected by 34.4% of respondents—the share has dropped significantly from 45.8% in Q3 2025. Product development saw a notable rise, increasing by 8.9 percentage points to capture 16.1%, indicating growing interest in using AI for faster and more personalized product design. Customer service also gained traction as an area of focus, with virtual assistants and tailored communications becoming increasingly common. Claims management remained relevant but showed only minor changes compared to the previous year. The results suggest that insurers are now exploring a broader range of applications across their value chains rather than focusing solely on underwriting tools.
Topics: AI customer service product development underwriting