COS Accelerates Expansion Across North America
COS, the higher-priced sister brand of H&M, is accelerating its expansion across North America with a combination of new retail stores, e-commerce growth, and strategic partnerships. The company currently has limited presence in the region—12 U.S., seven Canadian, and one Mexican locations—but plans to open three additional stores at Westfield shopping centers this fall and into 2027. In Mexico, COS will launch six franchised locations through a partnership with Retail Fashion Group starting later this year. COS is known for its minimalist design aesthetic, sustainable sourcing, and longer product life cycles compared to fast-fashion competitors like H&M. The brand has already expanded online in Canada and recently joined Nordstrom's marketplace after prior wholesale collaboration. COS currently operates 252 stores across 50 physical markets globally with a strong presence in China and South Korea. Daniel Herrmann, managing director of COS, emphasized the company’s commitment to key North American cities like New York City, Los Angeles, Toronto, and Vancouver as part of its broader omnichannel strategy. The expansion reflects an effort to remain relevant through store updates, relocations, and new openings.
Topics: COS H&M North America expansion store openings