Bank of America's Chatbot Erica Drives Digital Engagement Growth

Bank of America reported a significant increase in digital engagement driven by its chatbot, Erica, with active users rising to 24.6 million as of Q2 2026. Digitally enabled sales now account for 70% of total sales, up from 65% the previous year.

By Kristen Doerer Tue, July 14, 2026 at 7:00 PM GMT+3 1 min read · Yahoo Finance · July 14, 2026, 16:00 UTC

Bank of America's Chatbot Erica Drives Digital Engagement Growth

Tickers: $BAC

Topics: Bank of America customer satisfaction digital engagement Erica chatbot

Read the full article at Yahoo Finance

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