Ferrari's $640K Electric Vehicle Sparks Investor and Fan Backlash

Ferrari unveiled its first fully electric vehicle, the Luce, priced at €550,000 ($640,000), but faced criticism for straying from its brand identity. The announcement led to an 8.4% drop in Ferrari shares on Milan and a 4.8% decline in New York.

By Sean Craig Wed, May 27, 2026 at 7:01 AM GMT+3 2 min read · Yahoo Finance ·

Ferrari's $640K Electric Vehicle Sparks Investor and Fan Backlash

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Topics: electric vehicles Ferrari luxury cars stock price reaction

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