Retailers adopt dual strategies of price cuts and premiumization amid K-shaped economy
As income inequality persists within a K-shaped economic recovery, major U.S. retailers like Walmart (WMT), Target (TGT), Home Depot (HD), and Lowe’s (LOW) are implementing contrasting approaches to attract different consumer segments—offering lower prices for budget-conscious shoppers while introducing premium products for wealthier customers.
Topics: consumer spending K-shaped economy premiumization price cuts retail strategy