E.l.f. Beauty Anticipates $55 Million Tariff Refunds and Plans Price Reductions

E.l.f. Beauty expects refunds of approximately $55 million related to tariffs, which the CEO plans to reinvest in the business by adjusting price points on key products. The company is rolling back some previous price increases after testing a successful reduction with one product line.

By Kathryn Hopkins Wed, May 20, 2026 at 11:56 PM GMT+3 3 min read · Yahoo Finance · May 20, 2026, 20:56 UTC

E.l.f. Beauty Anticipates $55 Million Tariff Refunds and Plans Price Reductions

Tickers: $ELF

Topics: earnings report price strategy tariffs

Read the full article at Yahoo Finance

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