E.l.f. Beauty Announces Plans to Reduce Some Tariff-Fueled Price Increases Amid Consumer Struggles
E.l.f. Beauty is rolling back some of its recent tariff-driven price increases in response to a slowdown in unit sales and consumer financial strain, particularly due to high gas prices. The company reported strong Q4 earnings but noted that demand has declined recently.
Tickers: $ELF
Topics: consumer behavior pricing strategy tariffs unit sales