Amazon Discontinues Rufus Chatbot and Launches AI-Powered Alexa for Shopping

Amazon is replacing its Rufus chatbot with a new AI-powered shopping assistant called Alexa for Shopping. The tool integrates Rufus's features into Alexa, using customer data to provide personalized recommendations and product comparisons.

By Namrata Sen Sun, May 17, 2026 at 4:30 PM GMT+3 7 min read · Yahoo Finance ·

Amazon Discontinues Rufus Chatbot and Launches AI-Powered Alexa for Shopping

Tickers: $AMZN

Topics: AI chatbot product launch shopping assistant

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