Amazon Discontinues Rufus Chatbot, Launches Alexa for Shopping as AI Strategy Shift
Amazon is phasing out its Rufus chatbot and integrating its features into the Alexa assistant to centralize its artificial intelligence shopping strategy. The company has launched 'Alexa for Shopping,' an e-commerce bot that uses user data like browsing history to provide personalized recommendations.
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Topics: AI chatbots e-commerce product strategy