TikTok Shop Sees $4.9 Billion in U.S. Sales as Older Demographics Drive Growth
TikTok Shop reported $4.9 billion in U.S. sales for the first quarter of 2026, nearly doubling from a year ago. The growth is being driven by consumers over 45 rather than Gen Z, challenging assumptions about TikTok's primary user base and prompting brands to adapt their strategies.
Topics: consumer spending trends digital retail Gen Z vs. older demographics TikTok Shop