Amazon Adds TikTok-Like 'Clips' Feature to Prime Video App
Amazon has introduced a short-form video feature called 'Clips' in the Prime Video app, designed to help users discover content through personalized snippets. The feature, rolling out in the U.S., mirrors similar initiatives by Netflix, Disney, and others to enhance content discovery. Clips will be available on iOS, Android, and Fire tablets, with a broader rollout planned for summer.
Topics: Amazon Apps Media & Entertainment Prime Video Video