Patricof Co and L Catterton Launch 'Champ' Partnership with Athlete Investors
Patricof Co and L Catterton have formed a strategic partnership called 'Champ' to leverage athlete investors for growth in consumer brands. The initiative includes prominent athletes like Tyrese Haliburton, Mike Trout, and Kevin Durant, with L Catterton managing $40 billion in assets. The partnership aims to create outsized growth through athlete capital and investment.
Topics: athlete partnerships consumer brands investments L Catterton Patricof Co