ARK Invest leads $20 million Series B investment in Lucra, a startup focused on interactive corporate loyalty programs
ARK Invest's Venture Fund has made its first lead investment in Lucra, a startup that transforms corporate loyalty programs into interactive esports-like events. The $20 million Series B round includes participation from several venture capital firms. This marks a shift for ARK, which previously avoided similar ventures after a failed investment in Skillz.
Topics: ARK Invest Corporate Loyalty Programs Lucra Startup Investment Venture Capital