Rakuten Expands into XRP Trading as Japanese Conglomerates Enter Crypto Markets
Rakuten, a Japanese conglomerate with a $11 billion market cap, has announced plans to allow e-pay customers to trade XRP and use the cryptocurrency for purchases via its platform. This move reflects a broader trend of large Japanese firms entering the crypto space to retain customer loyalty and compete with crypto-native exchanges.
Topics: Cryptocurrency Digital assets E-commerce Japanese conglomerates Rakuten XRP