AI Traffic to U.S. Retailers Surpasses 393% Growth in Q1 2026, Driving Higher Revenue
AI traffic to U.S. retailers' websites increased by 393% in Q1 2026 compared to the previous year, according to Adobe Analytics. This growth is accompanied by higher conversion rates, engagement, and revenue per visit, reversing previous trends where AI traffic underperformed. Adobe's data highlights the increasing role of AI in online shopping and its positive impact on retailers.
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Topics: Adobe Analytics AI traffic consumer behavior online shopping trends retail analytics