Report Highlights Challenges in Measuring In-Store Digital Media Effectiveness
A report by In-Store Marketplace and Catalyst Media Consulting reveals that in-store digital media investment remains stagnant due to misaligned measurement goals rather than a lack of technology. The report suggests that success should be measured by product movement rather than digital metrics like clicks. This insight could influence how retailers and CPG companies allocate budgets for in-store media.
Topics: CPG industry in-store digital media measurement gap retail media networks retail technology