OpenAI Launches Verified Business Agents in ChatGPT Beta
OpenAI has announced a new suite of business-focused features for ChatGPT, headlined by 'Business Agents.' These verified AI agents allow companies to represent their brands directly within the chat interface, assisting users with tasks such as comparison shopping and product inquiries. The feature is currently launching in beta for eligible e-commerce and online service businesses located in the United States. To ensure authenticity, OpenAI is introducing 'Business Hub,' a platform where organizations can claim and verify their identity. This hub will also provide companies with data insights, including how often they are mentioned in ChatGPT responses and key discovery topics. The move signals OpenAI's strategic shift toward deeper commercial integration, aiming to transform the chatbot into a decision-making tool for consumers and a growth platform for businesses.