Disney and Adobe Announce Multi-Year Partnership to Develop Proprietary Generative AI Tools
The Walt Disney Company has entered into a multi-year partnership with Adobe to develop proprietary, artist-led generative AI models. Utilizing Adobe Firefly Foundry, the collaboration aims to create customized AI tools trained on Disney's unique intellectual property, including character attributes and visual styles. These models are designed to be commercially safe and production-ready, supporting workflows across various divisions. The integration will span Disney’s entire ecosystem, providing early access to AI technologies for theme parks, cruise lines, Walt Disney Studios, and ESPN. This move follows previous AI initiatives by Disney involving OpenAI and Character.AI. The partnership comes amid reports that Disney is seeking significant cost savings through automation and potential workforce reductions.