Poppi Founders Launch Electrolyte Brand Jetty Following $1.95 Billion Sale
Stephen and Allison Ellsworth, the founders behind the successful beverage brand Poppi, have launched a new hydration company called jetty. The new venture enters the $13 billion electrolyte market, offering five different flavors in both bottled and powder formats. The launch follows the significant May 2025 sale of Poppi for $1.95 billion. In addition to the brand news, the NYSE pre-market update highlights Boomi's acquisition of Elementary Data to bolster its enterprise AI capabilities and notes positive momentum in the S&P 500.