Amazon Expands Alexa for Shopping with Text-Based Ordering Capabilities
Amazon has introduced a new feature for its Alexa for Shopping AI assistant that enables customers to purchase products via text message. Users can send product descriptions or photographs through their mobile devices, allowing the AI to search Amazon listings, provide recommendations, and execute orders on the user's behalf. The service is designed to capture impulse shopping moments by integrating directly into existing messaging workflows. The AI assistant is capable of learning personal preferences, such as dietary restrictions, and can proactively notify users when tracked items go on sale. A limited rollout has begun for a small group of US customers, with plans to expand the feature to millions more in the coming weeks. This move places Amazon in direct competition with other AI-driven conversational commerce initiatives from companies like OpenAI and DoorDash.