Purple Innovation Projects 2026 Adjusted EBITDA of $15M-$20M Amid Wholesale Restructuring
Purple Innovation (PRPL) reported a mixed third quarter, characterized by a challenging mattress market environment. While the company noted encouraging signs of improvement within its direct-to-consumer segment as the quarter progressed, performance in the wholesale channel fell short of management's expectations. To navigate these headwinds, the company is undergoing a wholesale reset and has outlined long-term growth plans that include opening 60 showrooms. Looking ahead, Purple expects to achieve an adjusted EBITDA between $15 million and $20 million by 2026.