Caitlin Clark Signs Historic Multiyear Partnership with Dick's Sporting Goods and Foot Locker
Indiana Fever star Caitlin Clark has entered into a landmark multiyear partnership with Dick's Sporting Goods (DKS) and Foot Locker. This deal marks the first time either retailer has signed an individual athlete as a brand partner, signaling a shift in their marketing strategies toward high-profile personal endorsements. The collaboration follows the massive commercial success of Clark's Nike 'Caitlin 1' signature shoe launch, which saw inventory sell out within hours. Under the new agreement, Clark will collaborate on custom promotions for her footwear and apparel lines, participate in community activations, and serve as a brand ambassador to leverage her status as the WNBA's most marketable athlete.