Estée Lauder Raises Fiscal 2027 Organic Sales Outlook Amid Fragrance Growth
Estée Lauder (EL) has raised its organic net sales growth outlook for fiscal 2027 to a range of 4% to 5.5%. This upward revision follows strong first-quarter performance, characterized by a 20% surge in fragrance net sales driven by expansion into the prestige price tier and robust demand in Western markets. The company is seeing significant geographic momentum, particularly with a 9% organic sales increase in Mainland China and a 15% rise in priority emerging markets. Additionally, management's 'Profit Recovery and Growth Plan' (PRGP) restructuring initiative has successfully optimized cost structures, allowing for increased promotional spending while simultaneously expanding operating margins.
Coverage
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